What the Cracker Barrel Kerfuffle Tells Us

The Woketards Strike Back!

There has been a sea change in the winds for a while. With the return of President Trump to the White House, maybe the change has finally begun.

To paraphrase Mark Twain, history may not repeat itself, but it often rhymes. Those who have studied Strauss & Howe’s work on generational theory understand not only that many aspects of history are cyclical, but that the identified patterns have a predictive capacity.

The mythical “pendulum” is not swinging back—that’s not what I’m referring to. The Trump Administration 2.0 and RINO control of Congress will not restore America’s 20th Century greatness, nor the Cristian majority which led to that pinnacle of blessings.

Even when the tide retreats, waves come in and go out. That is what we’re seeing now. We haven’t become a moral, Christian people again, like who our Constitution was written for. Most people who have finally recognized that everything in Clown World is fake and gay don’t want to irradicate the ubiquitous corruption. They merely want to dial it back to 1990s levels. The Trump Administration evidently intends to give them what they want.

I’ve been expecting a backlash against the rampant sodomy promotion and feminism run amuck. With the Homelanders especially, it’s finally arriving. Millions from other generations are sick of the 24-7 LGBT pandering, but our youngest have had it rammed down their throats all their lives so far. Their childhood was so politicized, they could never just be kids enjoying kids’ lives.

The Homeland Generation birth range started in 2005 but hasn’t ended yet. Those ignorant of generational theory typically call them “Gen Z,” “Zoomers,” “Gen Alpha” or some other arbitrary designation reinforced by Pew Research and other influential online voices.

Homelanders are of the “Artist” archetype, like the Silent Generation before them.

Whereas X and the Boom identified more with their mothers (and invented the “Patriarchy” boogeyman), Homelanders and late-cohort Millennials identify with their fathers. Even if they are without Dad, they still yearn for strong masculine leadership. We are seeing this trend not just in the young’s support for Donald Trump, but rejection of attacks on masculinity in general. (This support is despite Trump’s DOJ gaslighting us about Epstein’s and Maxwell’s clients.)

These kids don’t believe masculinity is toxic. They cringe at trannies and relentless LBGT apologism. Most of them will tell you, “I don’t have anything against gay people,” but at the same time they’re sick of being told what to believe about revolting lifestyles.

Our culture will never return to the family-friendly postwar scenario the Silents and Boomers enjoyed, but it will likely back off a bit from the current debauchery. A wave is coming in even as the tide goes out.

Put another way: most of history is cyclical, but technology and morality progress in a linear fashion.

Some of the corrupted institutions have taken stock of majority sentiment and backed off their perversity peddling. Bud Light tried to woo normal men back to their brand with a pathetic montage of (allegedly heterosexual) beer drinkers sighing. Yeah—that was their brilliant comeback strategy.

The military stopped pushing pozzed insanity in their recruiting commercials, turned the page back, and released a US Army commercial meant to entice young men to enlist. Somebody has to share foxholes with the entitled sexual deviants, after all. And, y’know, do the actual fighting in combat.

The policy change is hardly heartfelt. The attitude is, “Well, looks like those mouth-breathing rubes in Flyover Country aren’t quite ready yet. Let’s throw some idiotic mom, apple pie and faux testosterone on the screen to keep them buying our crap and dying in our wars.”

But some corporations clearly have not received the memo.

One is the NFL. They evidently think dwindling interest from football fans in their league is due to it not being fake and gay enough. Obviously, the way to bring back the red-blooded American male audience is to put prancing twinks in the cheerleading squads.

But the big dustup this past week was about the Cracker Barrel logo change. The new CEO apparently ordered the “Old Country Store” slogan removed along with the image of the founder’s uncle leaning against a barrel. Their iconic sign has been replaced with a bland, Spartan branding with nothing but the name.

Customers responded loudly.

Of course the Damage Control Bots are spraying the usual “It’s not woke!” narrative (accounting for the temporary rebound in Cucker Barrel share value) across the Web.

Sadly but typically, the slide down the slippery slope began long before this particular cultural Marxist was elevated to CEO. The following bullet points are courtesy of Robby Starbuck:

• Cracker Barrel has funded "all ages" Pride events for many years like Nashville Pride and Third River City Pride.

• Cracker Barrel worked with the far left HRC organization and reportedly sponsored HRC events for 10 years. They even brought an HRC representative to their Tennessee HQ to do a pronoun and transgenderism training. We’ve included photos of this in the video. As a reminder, the HRC supports child sex changes and men in women’s bathrooms. They work to normalize/legalize both things and they work to force transgenderism in the workplace.

• Cracker Barrel worked with a group called Conexión Américas as part of their DEI efforts. This group helps illegal immigrants, providing them lawyers and the executive director opposes President Trump’s deportations.

• Cracker Barrel sponsored the Out & Equal LGBTQ Workplace Advocate Conference and presented a workshop on how Cracker Barrel has made progress supporting LGBTQ+ causes. This group works to push sexual topics and pronouns into the workplace.

• Cracker Barrel was awarded Out & Equal’s 2018 top LGBT ERG group award and they won the Nashville LGBT Chamber of Commerce "Corporate Diversity" award.

• CB created a special "diverse" suppliers program focused on increasing "diversity" among suppliers. To most people this just reads as: less white people.

• Had Coming out day pamphlets passed out at their
TN headquarters as well as pamphlets on supporting "LGBTQ YOUTH" and creating "Safe Zones" at work,
free from "heterosexist or female gendered comments and actions" If you said anything activists would describe as "heterosexist" then you were told that you’d be "educated" by their LGBT office group.

• CB has had multiple DEI focused employees and had CB employees attend DEI roundtables.

• CB had pride flags at their corporate office.

• CB promoted the Stonewall riot to employees and on their website despite the fact that the Stonewall Inn was reportedly owned by the mafia, rife with drug dealing and also the site of teen "prostitution" for older men.

• Had a Cracker Barrel employee on the HRC’s business advisory council.

• Has ERG groups in the office that are divided by race and sexual preferences.

• A total commitment to DEI policies.

• CB has had MANY activist employees driving this far left policy agenda, including a head of training + management, top execs and a board of directors member who owns a DEI consulting firm.

To put it mildly, Cracker Barrel has forgotten who their core customers are. It’s time for us to remind them.

They depend on YOU to keep their business afloat so now YOU have to ask yourself: Do you want to fund people or companies that hate your values?

It’s time to remind them who their customers are.

If you think their values don’t align with yours and you’re a customer who wants to speak out, you can write to them here: https://guestrelations.crackerbarrel.com/s/contactsupport

Reporters can also call their reporter hotline at: 615-235-4135 or email them: media.relations@crackerbarrel.com

Remember to ALWAYS BE KIND. Many in customer service agree with you. Being rude hurts our cause!

This logo change is probably much more than just modernization (enshitification) of the brand. To the cultural Marxists, “Old Country Store” along with the rural Americana aesthetic is as detestable as Drag Queen Story Hour and the decor in Comet Ping-Pong is to us. They are fanatical about their mission to corrupt everything with any remaining vestige of decency or Americanism. That’s why they had to pervert the cowboy icon a couple decades ago with Homos on the Range Brokeback Mountain and every single pop culture outlet was obliged to hype and applaud it as something wonderful.

Are the latest poorly timed double-downs merely failure of some cultural locusts to “read the room,” or just their hellbent obsession to corrupt, pervert and destroy no matter who is watching? Whichever it is, there are lessons to be learned:

If you own a company, a property or anything with value, never allow anyone access to it who you aren’t absolutely positive shares your vision for it. The enemy, once given the tiniest foothold, will spread like a cancer until they successfully hijack it.

The enemy is relentless, no matter the historical season. We need to be just as relentless.

This is 5th generation warfare so far, but war nonetheless. The other side knows it, while our side refuses to believe it, because we’re not shooting at each other yet. But when it is to their advantage, the enemy will begin shooting at us, gleefully. And they don’t care what they ruin or who they hurt. They give us a little taste of that now and then when they know they need not fear the police or the “justice” system. Up until now we have brought pillows to a knife fight while they have brought tactical nukes. We can not survive much longer if we continue hand-wringing and pearl-clutching about possibly playing too rough with those who want to destroy us. These are not “misguided libruls.” You may want nothing to do with 5th generation warfare, but you’re in one. Draw swords and advance, for the love of liberty.

GUESS WHAT?

I’ve got a graphic novel in the works, which is completely untouched by the cultural locusts. Visit Tales of the Earthbound, where I’m sharing episodes of Threat-Quotient—a well-written and fun superhero adventure. Support my work, and I’ll make American comics great again.