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Randy M's avatar

Continuing to enjoy this series on how you used generational models to inform your character building for this comic.

Macaque Mentality's avatar

You're spot on about most Millennials are not chivalrous compared to the G.I., particularly in the sense of the previous generations. I think the discrepancy you see between the G.I. and the Millennials may be that the Millennials--due to their cultural influences like media, Clown World, and the rise of computing--function more on the realm of personal ideals and causes. The G.I. generation grew up in a vastly more homogenous society compared to the Millennials, after all.

Compared to the G.I.s the Millennial congregate in tribes. The simplest example I can think of right now is how atomized their fashion is as a collective whole compared to any of the other generations. They dress according to their sub-culture of ideals and causes, and decorate themselves with the associated status symbols. So, those in the finance subculture dress as finance people "ought to" dress, with the requisite status symbols such as watches, cars, and Instagram photos.

And there are subcultures within subcultures. Those in the "outdoorsy" subculture have closets full of their chosen "outdoors" ideals. The city dwellers may have closets full of The North Face gear. The granola lovers may have a collection of REI and Patagonia gear. And so on, with "backpackers", "ultralight" enthusiasts, and so on.

But that's just the surface. If you are confounded by how Millennials dress, it's because they mix and match status markers. A simple illustration is the common case of a young man in a well tailored suit wearing sneakers. Absurd to older generations, but makes perfect sense to Millennials. What type of sneaker is he wearing? Vans? Finance dude who skateboards. Nike high tops? Basketball. And so on.

The popularity of "tier lists" in Millennial men is another example. It's a way to demonstrate one's ideals in a nuanced way. Likewise with Millennial women and their highly personalized insulated mugs (e.g., Stanley mugs).

Going a bit deeper, each subculture has their own "rules of chivalry", so to speak, a nuanced code of conduct that demonstrate's one's identity.

And you're absolutely spot-on about Millennials highly invested in family.

In all, the simplest way to understand a Millennial is to decode their personal status markers. These markers serve as a map of what causes they stand for.

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